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south-east european

INDUSTRIAL MARKET

14

SEE EXHIBITIONS

This year from 14 to 18 November the Messe Munchen trade fair center will again

host the leading event for electronics development and production - productronica,

but for the first time it will be co-hosted with both SEMICON Europa and IT2Industry.

In accordance with that, the emphasis will be put on semiconductor solutions and

digitalization in addition to robotics and miniaturization, thus creating the strongest

single event for electronics manufacturing in Europe and broadening the range of

attendees across the electronics supply chain.

With the inclusion of the two events, productronica now offers an extended plat-

form for all its exhibitors and expands attendee opportunities to exchange ideas

and promote technological progress. SEMICON Europa in particular is focused on

the electronics manufacturing supply chain and, at large, the semiconductor manu-

facturing. It features the most advanced and innovative electronics manufacturing

platform in Europe, with key segments such as semiconductor front-end and back-

end manufacturing, MEMS/sensors, secondary equipment, advanced packaging,

and applications like the Internet of Things (IoT).

"The co-location of these events strengthens the global orientation of electronica

and productronica, in addition to reinforcing the importance of Munich as one of the

epicenters of the international electronics industry," explained Falk Senger, manag-

ing director of Messe Munchen.

A strong business climate indicates the success of the event

The German industry is having its strongest year in terms of sales since 2014, re-

vealed the latest business climate survey conducted by the Mechanical Engineering

Industry Association (VDMA) productronic department. There has been a greater de-

mand for semiconductors in the automotive industry and a need for digitalization solu-

tions in manufacturing, which is naturally expected to result in a strong increase in sales.

The German manufacturers of systems, components and machines for electronics man-

ufacturing are expecting a growth of 10,5%.

"Trade fairs reflect the current situation in their respective industries. For this reason,

the VDMA's numbers are indicative of a successful productronica for exhibitors and

visitors alike. Furthermore, together with our parallel events SEMICON Europa and

IT2Industry, we offer a comprehensive overview of electronics manufacturing, semicon-

ductors and Industry 4.0," commented Senger on these forecasts.

Digitalization is the focus of the programme, with Industrial Internet of Things, automa-

tion and smart factory as the accents of this year's productronica trade fair. The event is

broken down into five different clusters.

PCB & EMS Marketplace

The PCB & EMS Marketplace cluster with its accompanying highlight day "Sustain-

able EMS" will be positioned in Hall B3 at the trade fair. Within this thematic, manufac-

turers of printed circuit boards and EMS providers will be able to show concrete exam-

ples of how they are meeting increasing requirements in the automotive industry, medi-

cal technology, industrial electronics and mechanical engineering. The cluster provides

an optimal platform for meaningful discussions and networking for the entire PCB and

EMS industry and allows for exhibitors, visitors and partners alike to meet, exchange

information and find the right supplier for their requirements.

SMT - the future of placement technology

The Surface-mount technology (SMT) cluster will represent the core of electronics

manufacturing in four halls - from A1 to A4. The technology, along with related miniatur-

ization and weight reduction, makes it possible to manufacture devices such as smart-

phones and tablets. Visitors will be able to see productronica's exhibitors present the

entire value chain - from placement, soldering and measuring and testing technology to

quality assurance and product finishing.

Cables, Coils & Hybrids- the basis for modern civilization

Cables are still very important in the field of manufacturing and the production sector,

nevertheless the trend towards wireless communication and machine control, underline

the exhibitors from Messe Munchen. For that reason, the Cables, Coils & Hybrids cluster

was already one of the highlights of the trade fair at the last productronica, and will also

be a great part of productronica 2017. This year, Hall A5 will contain the framework, in

which exhibitors and visitors can exchange information about the latest developments

and production technologies in this area.

Future Markets Cluster - Tracking down the future

The Future Markets sector will answer various questions about the future path of electronic

manufacturing. In Hall B2, exhibitors will revolve around topics such as Industry 4.0, the smart

factory and 3D printing, with the IT2Industry exhibition integrated into the hall. The Trade Fair

and Open Conference for Intelligent, Digitally NetworkedWorking Environments successfully

premiered in 2015 and this year features solutions for the industrial Internet of Things in areas

such as cloud computing, big data, IT security and M2M communication.

Productronica 2017 shows the future of

electronics together with SEMICON Europa

and IT2Industry

Another point of interest in Hall B2 will be the special show "Smart Data-Future Manu-

facturing", held together by VDMA and Lufthansa Industry Solutions. It will show how

new business models are developed from a variety of data. Visitors will be able to

experience the path of "Big Data-Collecting Data" (sensors in manufacturing machines)

to "Smart Data-Processing Data" (predictive maintenance) and all the way to "New Busi-

ness-Interpreting Data and Deriving Decisions."

Additionally, the Fraunhofer Institute for Reliability and Microintegration (IZM) will

show the influence of the integration of various sensors and actuators in production

machines on processes and technologies using examples of modern assembly man-

ufacturing again in Hall B2. Visitors will get information, among other things, about

how data collection is actually happening and how data robustness along the value

chain proves its worth.

Semiconductors Cluster - Growth in 2017

The semiconductors cluster will take place with the close integration of SEMICON

Europe in Hall B1, providing attendees with a complete range of information on the topic

of semiconductor manufacturing. This cluster will also focus on the topics of production

of displays, LEDs and discrete components, the topics photovoltaic manufacturing, mi-

cro-nano production, materials processing and clean room technology.

According to a recent study by Gartner analysts, the semiconductor industry is expect-

ed to grow by more than 7% in 2017, corresponding to approximately USD 362 billion in

volume - a growth that will primarily focus on memory chips.

Industry representatives interested in this topic can benefit from a comprehensive

supporting program and various conferences to discuss the latest trends and technolo-

gies. Visitors will be able to attend both SEMICON Europa and productronica with one

ticked, said the event organizers.

Productronica Innovation Award enters round two

Following its successful premiere in 2015 which had more than 70 submitted entries,

Messe Munchen is partnering with "productronic" magazine to present the productroni-

ca Innovation Award again at this year's fair. The categories are Cable, Coils and Hy-

brids, Future Markets, PCB & EMS, Semiconductors and SMT, and there will also be an

award in a new category - Inspection and Quality. The Innovation Award is available

exclusively to productronica exhibitors, who will receive their prizes on November 14.

Source: Messe Munchen