This year from 14 to 18 November the Messe Munchen trade fair center will again
host the leading event for electronics development and production - productronica,
but for the first time it will be co-hosted with both SEMICON Europa and IT2Industry.
In accordance with that, the emphasis will be put on semiconductor solutions and
digitalization in addition to robotics and miniaturization, thus creating the strongest
single event for electronics manufacturing in Europe and broadening the range of
attendees across the electronics supply chain.
With the inclusion of the two events, productronica now offers an extended plat-
form for all its exhibitors and expands attendee opportunities to exchange ideas
and promote technological progress. SEMICON Europa in particular is focused on
the electronics manufacturing supply chain and, at large, the semiconductor manu-
facturing. It features the most advanced and innovative electronics manufacturing
platform in Europe, with key segments such as semiconductor front-end and back-
end manufacturing, MEMS/sensors, secondary equipment, advanced packaging,
and applications like the Internet of Things (IoT).
"The co-location of these events strengthens the global orientation of electronica
and productronica, in addition to reinforcing the importance of Munich as one of the
epicenters of the international electronics industry," explained Falk Senger, manag-
ing director of Messe Munchen.
A strong business climate indicates the success of the event
The German industry is having its strongest year in terms of sales since 2014, re-
vealed the latest business climate survey conducted by the Mechanical Engineering
Industry Association (VDMA) productronic department. There has been a greater de-
mand for semiconductors in the automotive industry and a need for digitalization solu-
tions in manufacturing, which is naturally expected to result in a strong increase in sales.
The German manufacturers of systems, components and machines for electronics man-
ufacturing are expecting a growth of 10,5%.
"Trade fairs reflect the current situation in their respective industries. For this reason,
the VDMA's numbers are indicative of a successful productronica for exhibitors and
visitors alike. Furthermore, together with our parallel events SEMICON Europa and
IT2Industry, we offer a comprehensive overview of electronics manufacturing, semicon-
ductors and Industry 4.0," commented Senger on these forecasts.
Digitalization is the focus of the programme, with Industrial Internet of Things, automa-
tion and smart factory as the accents of this year's productronica trade fair. The event is
broken down into five different clusters.
PCB & EMS Marketplace
The PCB & EMS Marketplace cluster with its accompanying highlight day "Sustain-
able EMS" will be positioned in Hall B3 at the trade fair. Within this thematic, manufac-
turers of printed circuit boards and EMS providers will be able to show concrete exam-
ples of how they are meeting increasing requirements in the automotive industry, medi-
cal technology, industrial electronics and mechanical engineering. The cluster provides
an optimal platform for meaningful discussions and networking for the entire PCB and
EMS industry and allows for exhibitors, visitors and partners alike to meet, exchange
information and find the right supplier for their requirements.
SMT - the future of placement technology
The Surface-mount technology (SMT) cluster will represent the core of electronics
manufacturing in four halls - from A1 to A4. The technology, along with related miniatur-
ization and weight reduction, makes it possible to manufacture devices such as smart-
phones and tablets. Visitors will be able to see productronica's exhibitors present the
entire value chain - from placement, soldering and measuring and testing technology to
quality assurance and product finishing.
Cables, Coils & Hybrids- the basis for modern civilization
Cables are still very important in the field of manufacturing and the production sector,
nevertheless the trend towards wireless communication and machine control, underline
the exhibitors from Messe Munchen. For that reason, the Cables, Coils & Hybrids cluster
was already one of the highlights of the trade fair at the last productronica, and will also
be a great part of productronica 2017. This year, Hall A5 will contain the framework, in
which exhibitors and visitors can exchange information about the latest developments
and production technologies in this area.
Future Markets Cluster - Tracking down the future
The Future Markets sector will answer various questions about the future path of electronic
manufacturing. In Hall B2, exhibitors will revolve around topics such as Industry 4.0, the smart
factory and 3D printing, with the IT2Industry exhibition integrated into the hall. The Trade Fair
and Open Conference for Intelligent, Digitally NetworkedWorking Environments successfully
premiered in 2015 and this year features solutions for the industrial Internet of Things in areas
such as cloud computing, big data, IT security and M2M communication.
Productronica 2017 shows the future of
electronics together with SEMICON Europa
Another point of interest in Hall B2 will be the special show "Smart Data-Future Manu-
facturing", held together by VDMA and Lufthansa Industry Solutions. It will show how
new business models are developed from a variety of data. Visitors will be able to
experience the path of "Big Data-Collecting Data" (sensors in manufacturing machines)
to "Smart Data-Processing Data" (predictive maintenance) and all the way to "New Busi-
ness-Interpreting Data and Deriving Decisions."
Additionally, the Fraunhofer Institute for Reliability and Microintegration (IZM) will
show the influence of the integration of various sensors and actuators in production
machines on processes and technologies using examples of modern assembly man-
ufacturing again in Hall B2. Visitors will get information, among other things, about
how data collection is actually happening and how data robustness along the value
chain proves its worth.
Semiconductors Cluster - Growth in 2017
The semiconductors cluster will take place with the close integration of SEMICON
Europe in Hall B1, providing attendees with a complete range of information on the topic
of semiconductor manufacturing. This cluster will also focus on the topics of production
of displays, LEDs and discrete components, the topics photovoltaic manufacturing, mi-
cro-nano production, materials processing and clean room technology.
According to a recent study by Gartner analysts, the semiconductor industry is expect-
ed to grow by more than 7% in 2017, corresponding to approximately USD 362 billion in
volume - a growth that will primarily focus on memory chips.
Industry representatives interested in this topic can benefit from a comprehensive
supporting program and various conferences to discuss the latest trends and technolo-
gies. Visitors will be able to attend both SEMICON Europa and productronica with one
ticked, said the event organizers.
Productronica Innovation Award enters round two
Following its successful premiere in 2015 which had more than 70 submitted entries,
Messe Munchen is partnering with "productronic" magazine to present the productroni-
ca Innovation Award again at this year's fair. The categories are Cable, Coils and Hy-
brids, Future Markets, PCB & EMS, Semiconductors and SMT, and there will also be an
award in a new category - Inspection and Quality. The Innovation Award is available
exclusively to productronica exhibitors, who will receive their prizes on November 14.
Source: Messe Munchen