South-East European Industrial Market 2/2018
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INDUSTRIAL MARKET 7

PAID ARTICLE

Superior Essex, company based in Atlanta USA, is a part of South Korean LS Group and

global leader with more than 85 years of experience in manufacturing and distributing copper

and aluminum wire and cable products for various markets segments. Essex facilities are

located in 9 countries across 3 continents including USA, Canada, Mexico, China, Malaysia,

Germany, Italy, UK and France. This manufacturer provides its customers a full range of

products including round wire, flat enameled or covered wire and continuously transposed

cable. Thanks to the wide network of facilities all around the world it has ability to supply its

customers from the various market segments everywhere they are.

Taking into consider-

ation growth of electric car industry and increasing demand for the quality winding wire

automotive is one of the biggest markets where Essex is recognizable for its innovative

approach, exceptional quality and seamless service.

With 4 magnet wire plants located in Germany and Italy, Essex Europe the European divi-

sion of Superior Essex is a leading European supplier for winding wire used in transformers,

motors and generators. Through its extensive, complementary and flexible manufacturing

network,

Essex Europe offers the broadest product range on the European Market.

Following its customers' base developing production capacities in the Eastern Europe coun-

tries and preparing the development of winding wire usage thanks to the vehicles electrifica-

tion trend, Essex Europe decided to expand its business and invest in Serbia taking into

account its extraordinary geographic location and a broad base of qualified personnel.

By

investing Serbia and opening plant in Zrenjanin Essex raised its capacity to cover all

the Europe and answered to growing demand for its product coming from strong auto-

motive areas including Slovakia, Czech Republic and Hungary.

Products made in Serbian

facility will be available in SEE region and beyond.

The first Essex facility in the SEE region, will be registered as Essex Balkan and located in

the city of Zrenjanin, Province of Vojvodina. It will occupy 15,000 m

2

and its production will be

focused on the enameled copper wires. The groundbreaking ceremony for this plant was held

on March 14, and construction works started the day after. The construction is in line with the

target and the structure is close to completion.

Upon the finish of the construction, this facility will be one of the most energy-efficient plants

in Serbia thanks to the optimization of the production process in accordance with the ad-

vanced world practices in this field and the Essex's commitment to the sustainable develop-

ment. The plant will be equipped with brand new state of the art technology and will be able to

deliver highest standards in terms of quality, environmental protection and energy consump-

Leading winding wire manufacturer to start

operations in Serbia

Groundbreaking ceremony

The President of the Republic of Serbia, the representatives of the company Essex

Europe in the presence of numerous media representatives, laid the cornerstone of the

wire factory in the Zrenjanin's industrial zone Southeast on March 14. This event was

described as an important step in Essex's further development and was attended by the

Christopher Koo Chairman of the Essex parent company South Korean LS Group, lead-

er in the electric power and electronic, material and energy with around USD 19 billion of

turnover. On this occasion Mr. Koo stated that exceptional performance is always

achieved while following certain rules or guidelines. That is why mutual respect, care,

integrity and trust are the core foundation on how LS Group and Essex do their business

and approach their customers located on around the world.

Next milestone event, the Opening ceremony, is scheduled for the November 2018.

R&D for exceptional products

For the automotive market, Essex has an R&D department both on global and Euro-

pean level. This department works with car manufacturers directly in order to develop

specific magnet wire needed for electric cars and offer exceptional high-quality product.

It is known that electric vehicles need twice as much copper wires as regular cars with

combusting engine. This kind of wire is a specialized copper wire because a regular car

operates with 40-48 volts while electric cars run with 800 volts. By focusing on needs

and requirements of each customer Essex R&D department innovates the field by intro-

ducing carefully developed high voltage magnet wire. Products manufactured in differ-

ent Essex plants are available to all customers around the globe. This means that new

products and new solutions developed in German plant for instance can be supplied to

car manufacturers wherever they are. Regardless of the customer location Essex pro-

vides the same quality and the same type of magnet wires.

Exceptional quality of Essex products is achieved not just through innovative ap-

proach but also trough control process at every step to certify the best product charac-

teristics in terms of lifetime, insulation properties, solderability: all products are tested

during and after production to ensure the best quality of wire.

Ground breaking ceremony, March 14. Right to left: Mayor of Zrenjanin Cedomir Janjic,

President of the Government of the Province of Vojvodina Igor Mirovic, President of Serbia

Aleksandar Vucic, Chairman LS Group Christopher Koo

Location of the Essex Europe facilities

tion. It will be a smart plant, based on a digital supply chain and featuring modern equipment

and software controlling the excellence of the products. Quality and sustainable development

are key for Essex Europe, and so all plants are homologated ISO9001 (quality), ISO 16949

(automotive), IS0 14001 (environment) and IS0 50001 (power consumption). Zrenjanin loca-

tion is planned to receive also all the homologations as soon as possible.

The first samples are expected to be produced in September. It is anticipated that the

plant will be fully operational during the first production phase or to be precise by the

end of the year 2018.

Essex plant iz Zrenjanin will be fully operational by the end of the year 2018