INDUSTRIAL MARKET 7
Superior Essex, company based in Atlanta USA, is a part of South Korean LS Group and
global leader with more than 85 years of experience in manufacturing and distributing copper
and aluminum wire and cable products for various markets segments. Essex facilities are
located in 9 countries across 3 continents including USA, Canada, Mexico, China, Malaysia,
Germany, Italy, UK and France. This manufacturer provides its customers a full range of
products including round wire, flat enameled or covered wire and continuously transposed
cable. Thanks to the wide network of facilities all around the world it has ability to supply its
customers from the various market segments everywhere they are.
Taking into consider-
ation growth of electric car industry and increasing demand for the quality winding wire
automotive is one of the biggest markets where Essex is recognizable for its innovative
approach, exceptional quality and seamless service.
With 4 magnet wire plants located in Germany and Italy, Essex Europe the European divi-
sion of Superior Essex is a leading European supplier for winding wire used in transformers,
motors and generators. Through its extensive, complementary and flexible manufacturing
Essex Europe offers the broadest product range on the European Market.
Following its customers' base developing production capacities in the Eastern Europe coun-
tries and preparing the development of winding wire usage thanks to the vehicles electrifica-
tion trend, Essex Europe decided to expand its business and invest in Serbia taking into
account its extraordinary geographic location and a broad base of qualified personnel.
investing Serbia and opening plant in Zrenjanin Essex raised its capacity to cover all
the Europe and answered to growing demand for its product coming from strong auto-
motive areas including Slovakia, Czech Republic and Hungary.
Products made in Serbian
facility will be available in SEE region and beyond.
The first Essex facility in the SEE region, will be registered as Essex Balkan and located in
the city of Zrenjanin, Province of Vojvodina. It will occupy 15,000 m
and its production will be
focused on the enameled copper wires. The groundbreaking ceremony for this plant was held
on March 14, and construction works started the day after. The construction is in line with the
target and the structure is close to completion.
Upon the finish of the construction, this facility will be one of the most energy-efficient plants
in Serbia thanks to the optimization of the production process in accordance with the ad-
vanced world practices in this field and the Essex's commitment to the sustainable develop-
ment. The plant will be equipped with brand new state of the art technology and will be able to
deliver highest standards in terms of quality, environmental protection and energy consump-
Leading winding wire manufacturer to start
operations in Serbia
The President of the Republic of Serbia, the representatives of the company Essex
Europe in the presence of numerous media representatives, laid the cornerstone of the
wire factory in the Zrenjanin's industrial zone Southeast on March 14. This event was
described as an important step in Essex's further development and was attended by the
Christopher Koo Chairman of the Essex parent company South Korean LS Group, lead-
er in the electric power and electronic, material and energy with around USD 19 billion of
turnover. On this occasion Mr. Koo stated that exceptional performance is always
achieved while following certain rules or guidelines. That is why mutual respect, care,
integrity and trust are the core foundation on how LS Group and Essex do their business
and approach their customers located on around the world.
Next milestone event, the Opening ceremony, is scheduled for the November 2018.
R&D for exceptional products
For the automotive market, Essex has an R&D department both on global and Euro-
pean level. This department works with car manufacturers directly in order to develop
specific magnet wire needed for electric cars and offer exceptional high-quality product.
It is known that electric vehicles need twice as much copper wires as regular cars with
combusting engine. This kind of wire is a specialized copper wire because a regular car
operates with 40-48 volts while electric cars run with 800 volts. By focusing on needs
and requirements of each customer Essex R&D department innovates the field by intro-
ducing carefully developed high voltage magnet wire. Products manufactured in differ-
ent Essex plants are available to all customers around the globe. This means that new
products and new solutions developed in German plant for instance can be supplied to
car manufacturers wherever they are. Regardless of the customer location Essex pro-
vides the same quality and the same type of magnet wires.
Exceptional quality of Essex products is achieved not just through innovative ap-
proach but also trough control process at every step to certify the best product charac-
teristics in terms of lifetime, insulation properties, solderability: all products are tested
during and after production to ensure the best quality of wire.
Ground breaking ceremony, March 14. Right to left: Mayor of Zrenjanin Cedomir Janjic,
President of the Government of the Province of Vojvodina Igor Mirovic, President of Serbia
Aleksandar Vucic, Chairman LS Group Christopher Koo
Location of the Essex Europe facilities
tion. It will be a smart plant, based on a digital supply chain and featuring modern equipment
and software controlling the excellence of the products. Quality and sustainable development
are key for Essex Europe, and so all plants are homologated ISO9001 (quality), ISO 16949
(automotive), IS0 14001 (environment) and IS0 50001 (power consumption). Zrenjanin loca-
tion is planned to receive also all the homologations as soon as possible.
The first samples are expected to be produced in September. It is anticipated that the
plant will be fully operational during the first production phase or to be precise by the
end of the year 2018.
Essex plant iz Zrenjanin will be fully operational by the end of the year 2018