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south-east european

INDUSTRIAL MARKET 13

SEE EXHIBITIONS

Light + Building 2018 will focus on aesthetics

and smartification

The upcoming iteration of the lighting industry's

largest exhibition in Europe - Light + Building,

will take place from 18 to 23 March 2018 in

Frankfurt am Main. It will be united under a new

motto - "Connected - Secure - Convenient" , and

held with new main themes, a new special exhi-

bition and an additional exhibition hall. The event

organizers from Messe Frankfurt expect that

Light + Building will yet again bring together all

power-controlled building-services systems and

will promote integrated building planning with a

product spectrum unrivalled in both horizontal

and vertical terms. So far, major market leaders

have already registered for the fair, and a total

of 2600 exhibitors are prepared to show off their

latest products and innovations onto the world

market for lighting, electrical technology and

house and building automation.

"Light + Building is the setting for big ideas and

decisive impulses. Accordingly, we are delighted

with the very positive exhibitor response and are

sure that the coming edition of Light + Building will

once again underscore its unparalleled function as

the leading trade fair for the sector", stated the

President and Chief Executive Officer (CEO) of

Messe Frankfurt Wolfgang Marzin.

Safety and security technology as a

major accent

The combination of different systems, such as

video monitoring and access control, their inter-

connection and integration in building automa-

tion are some of the aspects that Messe Frank-

furt as identified as points of interest to the in-

dustry and to everyday users. For that, the ar-

eas for house and building automation, power-

controlled safety and security technology will be

organized concurrently in Hall 9.1 at Light +

Building 2018. The idea is to create a focal point,

or a so-called centre for integrated building-ser-

vices technology, which will offer the visitors a

complete overview of the entire spectrum of

house and building automation, as well as elec-

tric safety and security technology.

The new location will become home to the special

show called "SECURE! Connected Security in

Buildings" and the Intersec Forum, which will take

place on four days from 19 to 22 March 2018. More-

over, in addition to the concentrated presentation

in Hall 9.1, some of the leading industry manufac-

turers will present their innovations from the sec-

tors of safety and security technology in other halls

of Frankfurt Fair and Exhibition Centre.

The "SECURE! Connected Security in Build-

ings" special show is intended to give visitors

an insight into the way innovative technical so-

lutions can make a building more efficient eco-

nomically, and able to take account of the indi-

vidual users' needs. The show will include dis-

tinctive exhibitors presentations and will take

three specific applications (hotel - office - in-

dustry), blending all aspects from the point of

view of security and user interfaces.

Top themeswill beaesthetics andsmar-

tification

The Lighting product segment at Light + Building

2018 will greatly focus on the presentation of the

latest design trends in the lighting market. This

year's event has two main focal points - the exhibi-

tors will unite under the themes "Aesthetics and

well-being in harmony" and " The smartification of

everyday life". The participating companies are ex-

pected to exhibit high level of

design expertise within the

first major theme.

"Digitalization has paved

the way for a new dimension

of luminaire design, and light-

ing-technology innovations

are shifting the spotlight to

people and their personal

needs, as shown by the in-

creasing significance of Hu-

man Centric Lighting (HCL).

This involves, inter alia, the

effects of light on people and

on their health, performance

capability and well-being",

outline the organizers of the

fair.

Messe Frankfurt also un-

derlines that in the case of

HCL, digitalization is also the

key to street-lighting man-

agement and is the prerequi-

site for a variety of other ser-

vices, such as charging

points for e-mobility, W-LAN

infrastructure, sensor tech-

nology for surveillance, loud-

speakers for emergency an-

nouncements and emergen-

cy-call buttons. As it's en-

riched with supplementary

functions of this kind, street lighting offers interest-

ing smart-city lighting concepts and is an important

factor for the creation of smart cities.

The companies that will exhibit at Light + Building

will present luminaire design of all kinds, technical

lighting and lamps in a variety of versions and for

all applications. A big selection of lighting compo-

nents and accessories, as well as outdoor and

street lighting, will also be in stock for the visitors of

the fair in Halls 1 (Design Trend Spot) to 6, as well

as Hall 10 and the Forum.

The smartification of everyday life

Light + Building 2018 will also present the key

role of electrical technology and house and build-

ing automation in regard to the construction and

operation of intelligent and networked buildings.

The second main theme, smartification of every-

day life, will explore the electrical technology that

plays a crucial part in building-services technol-

ogy and the cross-sectional technologies orient-

ed towards holistic solutions. As such, the elec-

trical solutions to be found at the event will also

be demonstrated in the context of other disci-

plines, such as lighting and building automation.

Building automation for example plays an impor-

tant role - because the increasing interlinkage and

digitalisation of electrical installations increases

the quality of life at home and at work. At Light +

Building, various industry representatives and

major market players will present solutions and

technologies oriented towards low energy con-

sumption, modern safety and security expecta-

tions, as well as individual creative options and a

high level of comfort. This will include a range of

energy-efficient building-system solutions, electri-

cal installations and building infrastructure in Hall

8.0. In Hall 11.0, everything revolves around elec-

trical installation and networking technology while

design-oriented electrical installations and build-

ing-systems technology are in Hall 11.1.

Additionally, the leading exhibition is also

characterized by a multi-faceted complementa-

ry programme of events for all trade visitors,

i.e., architects, engineers, planners, interior ar-

chitects, designers, artisans, the trade and in-

dustry, from special exhibitions and expert lec-

ture to trend presentations.

In anticipation of the upcoming edition of the fair,

the South East European Market magazine pre-

sents an interview with Maria Hasselman, Director

Brand Management at Light + Building.