INDUSTRIAL MARKET 3
Endrich's presence on the display and
embedded computer market
How is Endrich's presence in the display market?
Endrich is a leading electronic component distributor and design-in house with a
long history of over 40 years, based in Nagold, Germany. We are listed among
Europe's top ten distributors on this field, and our presence in the EEU countries is
also growing in importance. We act as the local technical department of our suppli-
ers, do component distribution, being able to offer technical solutions to our clients
as well as tailor-made logistics services.
Endrich is one of the major display solution provider on the market offering solu-
tions from simple monochrome segment base or graphics LCD glasses, a big range
of TFT-modules (without touch, with resistive or projective-capacitive touch), as well
as OLEDs. The portfolio includes industrial and sunlight readable TFTs with a long
Recently Endrich extended its portfolio with embedded solutions. In the range of
embedded boards we offer Single Board Computers as well as Computer-on-Mod-
ules. All types have a good long-term availability. Being active in the Bulgarian
market since 12 years, we have long term relation with number of local companies,
and we expect to exceed the turnover of 1.5 MEurs in 2018 with conventional com-
ponents, our plan is to create also remarkable success with our display solutions.
Can you describe the technical support you are able to offer?
All our sales people are educated electrical engineers. We continuously offer
trainings to them as well as we put emphasis to educate our customers. We often
organize technical days, and recently issued a book, a collection of my technical
articles addressing the electronic design engineers to help them finding right solu-
tions for their everyday challenges. We have also a number of readers in Bulgaria,
and hope for having more of them, as we distribute this book free of charge in print
and as on-line media. We offer to our customers technical material, discussions,
solutions, usually free product samples, later professional logistics support and
reliable long-term partnership.
On what kind of products does Endrich earn main part of turnover, and
what are the ones for the future?
We distribute components of a large variety, from simplest passive components
to high standard sensor solutions. Our main activities are focused on five area:
passive components, optoelectronics, sensors, electro-mechanics and high fre-
quency components. Number of Bulgarian companies consider using our parts
already and we work on enlarging the interest. As being recently active on the
display and embedded solution field, I would like to emphasize one of our special
product families, which is the DLOGIC Smart Displays. This technology helps in
achieving fast time-to-market to manufacturers of several end products, which
need a reliable human - machine interface, a bright and vandal proof display with
a capacitive touch panel embedded.
What does phrase "Smart Display" mean?
In traditional equipments engineers used to integrate TFT panels, that require a
certain level of knowledge of both hardware and software design, production experi-
ence and usually require special care to build in. It is easy to make mistakes or
failing design. With using smart displays, - which are in fact Linux based panel com-
puters - the need of hardware design can be minimized, the "look-and-feel" of the
human-machine interface solution can be optimized with software only. The devel-
opment time reduced and the professional display will satisfy all the users. The
solution is robust, reliable and easy to implement. It is able to offer a 21st century
"keypad" solution with video streaming and other fancy possibilities making able to
use them in harsh industrial environment such as car wash, manufacturing hall,
nautical or in outdoor wending machine or even laboratory / medical applications.
These closed embedded solutions are available in patented aluminum-housing as
well as different performance levels of the ARM Freescale CPUs
What if customers do not require ARM technology, but prefer x86 based
For a lot of our customers it is not enough to have a smart display board, they
require more calculation power, Windows support , larger industrial screens , and
run their own programs on an industry standard panel PC. Therefore Endrich started
a partnership with Faytech, a reliable manufacturer of industrial grade panel PCs
and extreme reliable touch monitors. We provide access to our customers to the
broad line of Faytech Industrial product such as industrial docking computers and
docking LCD touch panels and we also provide technical and design-in support. This
revolutionary Touch PC technology is the perfect solution for any industrial applica-
tions. With the closely fitting 100-pin docking station connector on the back-case, the
PC is connected to the LCD Panel and held in place by magnets. The strong fitting
Dipl.Ing. Zoltan Kiss Sales manager East Europe /
Endrich Bauelemente Vertriebs GmbH
metal frame on aluminum case and the edge-to-edge cover glass on the display
make the device neat-looking and modern.
Every touch display model is built for reliability and extended service (at least
30,000 hours). The unit has an industrial HD LCD panel with energy-efficient LED
backlight technology, A+ quality, wide viewing angle and equipped with multi touch
panel, which in combination creates a perfect interactive solution for machine control
or any other related application. The small industrial PC is powered by the brand
new fay-003 industrial mainboard with Intel® Atom Apollo Lake N3350 processor
and Intel® HD Graphics chipset. It has pre-installed Linux Ubuntu, integrated Wi-Fi,
USB ports, serial connectors, as well as several audio, video and many more con-
I would ask the readers to inquire more information from our office, we may also
offer local trainings and live demonstration on site about the possibilities of this tech-
Sales manager - Eastern Europee-mail: email@example.com